The Mobile Channel

Condor Ferries has hired mobile agency Incentivated to provide a text service to keep passengers informed about any disruptions to their journeys this summer. The service will provide passengers on both sides of the Channel with SMS alerts about departure times and sailing conditions. 
Condor Ferries has been working with Incentivated to provide a text message service to passengers since the end of October 2008. Condor operates fast cat ferries between Poole and Weymouth to Jersey, Guernsey, St Malo and Cherbourg. Each year it carries some 900,000 passengers and 200,000 passenger vehicles.
The SMS service is used to notify customers of any changes to the schedule and updates about sailing conditions. It enables Condor staff to send out bulk messages to a target list of recipients from the customer database and complements existing telephony services and the Condor website.
Condor Ferries contacts customers by SMS message and phone advising them of important changes to sailings which affect them personally to minimise any inconvenience and allow them to modify their travel plans should they wish, says Condor Ferries Operations Manager, Capt Fran Collins. These texts and calls are a key part of our customer service programme and a significant investment on Condors part in infrastructure and staff time: we believe we set an industry-leading standard in providing proactive updates to passengers.