Adjust has released the very first Mobile Finance Report, in collaboration with App Annie. The new report highlights the markets to be in, with app banking taking off in multiple regions around the globe.
In this report, you’ll find:
The report also touches on the needs of users, from security concerns to the increased need for personalization, and benchmarks current post-install performance to give marketers an idea of current in-app behavioural trends. Which are the best retaining sub-verticals? Find out via the link below.
For all the findings and key takeaways, as well as an exclusive regional spotlight on payment apps, download the full report here.