Prizemo LLC, a participation media company that develops interactive entertainment for online, mobile, and TV audiences, has announced the launch of a new game show, Show You the Money, that allows players to win cash and prizes for correct answers to trivia questions by sending text messages from their mobile, or playing online. Viewers can also play for free on the Prizemo website.
Prizemo says the show, which launched last Monday, is the first participation media show of its kind.
Winners will be randomly selected and announced on the website on a weekly basis during the games first phase. From 5 September, Prizemo will begin airing 30 promotional spots on MTV, MTV2, VH-1, and BET. Celebrity hosts, including Saigon, Memphis Bleek, Unique, Talia Coles and others, will appear on-air with call-outs to viewers to text correct answers to questions using the shortcode, 99799. 
Each mobile participant for Show You the Money will receive a free ringtone, or other mobile content, which can be redeemed via the Prizemo website. Players are charged $0.99 (0.50) from all carriers for each text message. 
Prizemo says it is currently in discussions with major US and international broadcast and cable outlets for syndication of the show as a daily, 15-minute show featuring celebrity hosts from the worlds of music, film, fashion, and sports. 
By combining music, TV, trivia and prizes into a mobile game delivered by your favourite artist, Prizemo has created the ultimate interactive experience for consumers, while providing a great vehicle for artist exposure, says Jojo Brim, Executive Producer for Warner Music Group, who manages Talia Coles.
Prizemo owns digital content rights for various artists and produces participation media properties for multiple outlets. The company was founded by CEO Jakob Kuznicki as a vehicle for music licensing and promotion. Kuznicki, formerly Vice President of Licensing for Jamba/Jamster, which helped popularize the direct-to-consumer mobile content business in the US, has established a partnership with Munich-based firm, SEO Entertainment, to develop interactive platforms for shows, including Show You the Money.
We are bringing the music and entertainment industries together with their audiences in a community environment that is exciting, and fulfilling, says Kuznicki. Everyone has a chance to win something through Show You the Money. We are leveraging the participation media phenomenon in a new way in the US for an audience that is passionate about music and popular culture, and wants to be rewarded for its passion.