UK digital advertising platform, The Ozone Project, has added BuzzFeed UK and HuffPost UK to its roster of premium publisher partners, in a partnership brokered with digital media company, BuzzFeed, Inc. They join existing members including News UK, Telegraph Media Group, The Guardian, Reach plc, The Independent, City AM, Hello! And The Stylist Group. The addition of the BuzzFeed Inc. audience will increase Ozone’s total deduplicated platform reach by more than 200,000 readers every single month.
“We’re delighted to welcome the BuzzFeed, Inc. brands into the Ozone family,” said The Ozone Project Business Development Director, Dipti Patel, “From our earliest discussions, it was clear that the organisation’s reputation for delivering brilliant content for really engaged readers was the perfect match for our current publishers. BuzzFeed and HuffPost UK are power brands in the digital media space and through this new partnership we will be able to offer even more opportunities for those advertisers with a clear focus on ensuring their campaigns only ever appear in quality, brand safe environments.”
Jack Riley, Vice President, Business Development and Revenue Strategy at BuzzFeed, Inc. added: “We are excited to have both BuzzFeed UK and HuffPost UK join The Ozone Project, and unlock additional programmatic demand which specifically targets premium editorial content. A year into BuzzFeed, Inc.'s acquisition of HuffPost, we're continuing to see the benefits from having these two strong brands under one roof, and Ozone is a great example of our continuing efforts to grow and diversify our UK revenue.”