The Real World of Real Time Advertising – Quantcast

WhitepaperRTB, RTA, programmatic – what does it all really mean? Today’s advertising landscape can be a confusing space with new acronyms and technology emerging on an almost daily basis.

This whitepaper from Quantcast will give you an understanding of the display advertising ecosystem; explain how it has evolved; and simplify the science and technology of programmatic advertising.

You can download your complimentary copy here.