The Relationship between App Engagement and Messaging – Donky
- Wednesday, April 23rd, 2014
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The last five years have seen an explosion in the mobile app market. Last year alone, some 82 billion apps were downloaded, with the Apple App Store and Google Play each boasting in excess of 1 million different apps to choose from.
But how do you get your app discovered and downloaded? And once people have downloaded your app how do you get them to re-engage with it?
Donky believes SMS is the secret to app user acquisition. How the Relationship between Apps and Messaging Can Be Used to Increase App Engagement explains why SMS is such a valuable app marketing tool and explain how to use it to best effect.
You can download the whitepaper for free here.