The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has shown what it takes to get your addressable TV ads noticed.

In this Whitepaper, Finecasts addressable TV experts explain: 

  • The importance of the TV platform to attention
  • Why audience and creativity are key
  • How to use QR codes to measure the impact of your addressable TV campaigns
  • Dynamic Creative Optimisation – what it is and how to use it effectively. 

To find out how Addressable TV can work for your brand, download the Whitepaper today.