The Super Bowl is embracing the second screener and making the game, ads, and half-time show Shazam-enabled. Almost half of the TV advertisers – including Toyota, Best Buy, and Pepsi – have made their ads interactive with Shazam.
“We are excited that Shazam will be a key feature in one of the biggest television events of 2012. The Super Bowl is an American institution – known not just for the game, but for the advertising and superstars performing during the half-time show,” says Andrew Fisher, Shazam CEO. “As the leader in ‘second-screen’ interactive TV experiences, we’re proud that Shazam is woven into the entire broadcast.”
By using the Shazam for TV app to tag ads during the game, users will receive discount offers, free downloads, enter sweepstakes.