Skipper

The targeting power of Addressable TV

Mobile Marketing - Member Content

Precision targeting at scale is one of Addressable TV’s greatest assets. In this Whitepaper, Joe Kinchin, Partnerships Director at Finecast explains:

  • How to target audiences down to postcode level in a non-personally identifiable, GDPR-compliant manner
  • How to target multiple postcodes, with similar demographics, across the country to achieve precision targeting at scale
  • How Finecast’s content partners deliver unparalleled insight into audience behaviours
  • How BMW used precision targeting on Addressable TV to deliver a 31% increase in consideration and a 29% increase in purchase intent

To learn more about the precision targeting power of Addressable TV, download the Whitepaper today.