The targeting power of Addressable TV
- Monday, November 7th, 2022
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Precision targeting at scale is one of Addressable TV’s greatest assets. In this Whitepaper, Joe Kinchin, Partnerships Director at Finecast explains:
- How to target audiences down to postcode level in a non-personally identifiable, GDPR-compliant manner
- How to target multiple postcodes, with similar demographics, across the country to achieve precision targeting at scale
- How Finecast’s content partners deliver unparalleled insight into audience behaviours
- How BMW used precision targeting on Addressable TV to deliver a 31% increase in consideration and a 29% increase in purchase intent
To learn more about the precision targeting power of Addressable TV, download the Whitepaper today. 
