The Times and The Sunday Times have launched a new campaign celebrating their 240-year legacy of delivering trusted journalism.

The campaign, developed by Pulse Creative — the embedded agency within Times Media and part of T&P and VML – emphasises the enduring role of The Times and The Sunday Times in reporting the facts with integrity and clarity.

Tracy Yaverbaun, General Manager of Times Media, said: “It is thanks to the continued support of our loyal subscribers that we are able to deliver trusted, quality journalism – reporting the facts with depth, clarity, and integrity. For 240 years, our correspondents have been on the ground, close to the story, and committed to uncovering the facts. Times change. The Times remains.”

The campaign seeks to underline the relevance and resilience of The Times and The Sunday Times in a digital era increasingly dominated by “fake news” and disinformation.

“In the current era of fake news and misinformation, the campaign brings to life The Times and Sunday Times’ unique history of trusted journalism,” said Russell Ramsey, Executive Creative Director at Pulse Creative.

Media for the campaign was planned and executed by Pulse Creative in collaboration with The Times and Sunday Times in-house marketing team.

The campaign will roll out across multiple channels, including video on demand, cinema, radio, out-of-home advertising, and social media.