The Times Square Ball – On Your Phone

The Times Square Alliance and Countdown Entertainment, organizers of Times Square New Year’s Eve, along with their partners, Toshiba and Livestream, have launched the first official Times Square Ball App for Apple and Android devices. The free app is designed to put users in the middle of the legendary New Year’s Eve festivities in Times Square, no matter where they are in the world.

The app features a live, six-and-a-half-hour, ad-free mobile stream of New Year’s Eve in Times Square powered by Livestream, including a performance just before midnight by Taio Cruz, as well as other live musical performances and the ability to participate in the celebration. Toshiba, the Times Square New Year’s Eve official Countdown Sponsor, is offering app users the opportunity to see their photos on the Toshiba Vision sign directly below the Times Square Ball on New Year’s Eve. Livestream will also be providing a live mobile stream of all the events leading up to New Year’s Eve and an on-demand video library with the latest news clips.

“We can’t wait to celebrate the New Year as we never have before,” said Jeffrey Straus, president of Countdown Entertainment. “This app offers a level of engagement that takes the magic of Times Square New Year’s to a whole new level. Whether people tune in as they celebrate in New York or connect with us from wherever they are in the world, the app will give them a dramatic and interactive way to ring in 2011.”