The Top 10 Quotes from Mobile Marketing Life

MM lifeOur Mobile Marketing Life event provided some fantastic insights into how mobile is influencing every aspect of consumers lives and how companies can find a place in the typical persons busy modern life. The day saw 14 fantastic presentations from brands including British Gas, Shazam and McDonalds and mobile experts like Accenture, Free:formers and Havas Media. Weve gathered together 10 of the best one-liners from the day for your enjoyment, which youll find below.

“The dogwalkers assumed I could see; I assumed they would move. It got a little bit difficult.”

-Simon Wheatcroft, blind ultramarathon runner, shared his remarkable story of how he used mobile technology to enable him to train for his runs, and how hes planning on combining smartphones, wearable tech and haptic feedback to attempt a solo run across the Sahara desert.

“Were a hackable patchwork – were somewhere between a Heath Robinson machine and the sleek 50s vision of the future.”

-Matt Hobbs, mobile product manager at JustEat, walked us through how the connected home is developing from a series of distinct smart appliances into an interdependent network that predicts consumers needs and adjusts to different lifestyle choices.

“When it comes to mobility, a lot of ERP companies have been caught with their trousers down.”

-Ben Salama, managing director of Accenture Mobility, explored how enterprise users have struggled to adopt mobile at the same speed consumers have achieved, and how the market is likely to change now businesses are finally catching up.

“My son can watch four games of football at the same time live using different devices – it gives me a headache, but for my son and his friends, they think its brilliant.”

-Eric Kruse, strategic marketing manager and networked society evangelist for Ericsson, explored how connectivity is found in every aspect of life now, and how every connection liberates information that was previously inaccessible.

“Speed, agility, creativity are often trained out of us. Because theyre not in our job title, we think we cant work in that way.”

-Nick Hawkins, lead trainer for Free:formers, addressed how users tend to approach technology differently in work environments than they do in their personal lives, and how Free:formers goes about training these behaviours out of people to make everyone from CEOs to call-centre workers feel digitally empowered.

“Were in a perfect storm at the moment, and were trying not to cock it up”

-Theo Theodorou, general manager for EMEA at xAd, spoke during our panel on location about the power that location data gave to marketers, the choices it opens up, and the obligation companies have to use the data they acquire responsibly.

“The joy is watching the patterns and the stories across the different devices.”

-Amobees David Barker spoke during one of our debates about the opportunities that multi-screen tracking and attribution offer marketers, and how the omnichannel environment was destroying the divisions between desktop, mobile and social approaches to marketing.

“Everyone at The Big Issue is up for as much change as possible, but we have to stop thinking about homeless people as separate from mainstream.”

-Stephen Robertson, CEO of The Big Issue Foundation, talked about how mobile technology is transforming the lives of Big Issue vendors, enabling them to take credit card payments, stay safe during nights on the street, and challenge preconceptions about what homelessness looks like.

“When were deciding the colour of the new thermostat were designing, well go and ask 30 people in the pub.”

-During his presentation, Tom Guy, product and commercial director at Hive, spoke about using customer feedback to drive design choices, looking for where the pressure points for customers were and eradicating them.

“Users want something cool and sexy; IT managers want something thats manageable, secure and reliable.”

-Doug Baker, IT services manager at McDonalds Restaurants UK, detailed how the company went about transforming its IT infrastructure, and how by embracing mobile and focusing on the needs of its staff, it was able to create an agile workforce that was comfortable with cutting-edge practices.