Summits Yellow

The Trade Desk opens for business in China

Tyrone Stewart

The Trade Desk ChinaProgrammatic advertising firm The Trade Desk has brought its ad buying platform to China, months after launching in beta within the world’s most populous nation.

The Trade Desk’s programmatic offering in China will enable marketers to reach millions of consumers across the country using the platform alongside their first-party data and tap into partners such as Baidu Exchange Services, iQIYI, Tencent Marketing Solution, and Youku. Furthermore, there are integrations with AdBug, Oracle Data Cloud, and RTB Asia.

According to The Trade Desk, it delivered multi-channel campaigns to Chinese audiences for brands in sectors including hospitality, luxury retail, education, food and beverage, biotech, and more during its beta testing.

“We believe so much in the opportunity in China and are excited to work with our clients and partners to bring it to life,” said Jeff Green, CEO and founder of The Trade Desk. “We have made a significant investment in the country over the past few years and are confident in our ability to be the trusted programmatic partner to help multinational brands grow in China and around the world.”

Research conducted by Forrester Consulting, and commissioned by The Trade Desk, found that 92 per cent of global marketers believe China is a significant growth opportunity for their business.

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