The Weather Channel has revamped its iOS app, introducing a simpler user interface and condition-triggered backgrounds based on the users location. This is the first major redesign of the app since it was first launched in 2009.

“Our new app is more relevant – whether it’s showing a beautiful image that displays your local weather or allowing you to save your own personalised homescreen image, it’s more about the weather and content that matters to each consumer,” says Cameron Clayton, Weather Channel executive vice president of digital product. “We’ve made changes based on consumer feedback to engage users through a deeper and more emotional weather experience.”

Since its launch, the app has seen has seen 25m downloads on iPhone alone, and almost 80m downloads across mobile platforms. Mobile Marketing recently spoke to Weather Channel VP Mike Zarrilli about the success of its apps and mobile site. You can read the interview here.