The Zoo Project Open for Applications

TradeDoubler, the performance marketing and technology company, has opened the second round of applications for UK-based start-ups to apply for a place in The Zoo Project, the company’s affiliate/eCommerce incubation scheme.

TradeDoubler is committing more than £1m in business resources to the scheme to foster grass roots business growth and help drive innovation in the affiliate industry.

The Zoo Project was launched last December. Entries are judged by a panel of ‘dragons’ – marketing and business experts from some of the UK’s top companies, including Tesco, British Gas and BT. 

The next wave of start-ups will win one year’s rent- and rates-free office space at TradeDoubler’s central London UK headquarters in Victoria, in addition to mentoring from TradeDoubler’s affiliate marketing industry experts; access to major brand advertisers and partners; and networking opportunities with other Zoo Project companies and industry entrepreneurs.

“Now that the first six start-ups have joined us in Victoria and have made it a success, it’s time to open our doors to more entrepreneurs and business leaders,” says Rob Wilson, market unit leader, North West, at TradeDoubler. “We’re creating an eCommerce hub that encourages innovation and creativity and that is responding to consumers’ changing behaviour as they search for great deals and products online and on their mobiles.

“We are really keen to see more entries, especially from the mobile, social sectors and developers. But really, we want to hear from anyone in the early stages of developing an online company, product or service. The Zoo Project is a truly unique opportunity to accelerate a start-up’s commercial success and supercharge their networking opportunities,” continued Wilson.

The Zoo Project ‘dragons’ include Tim Jessop, marketing manager for online advertising at Tesco; Steve Wilson, head of online for British Gas Business; Rob Wilson, market unit leader for the North West, at TradeDoubler; Strategic advisor and digital agency mentor Mary Keane-Dawson; Paul Bongers, head of paid search at BT/clickbuyclick; Matthew Wood, founder of the A4U affiliate marketing forums and entrepreneur Leo Harrison.

There’s more information about The Zoo Project here. The second round for applications is open now until 15 June.