Thermo-reactive Billboards Debut for #NokiaGloveLove Campaign
- Friday, January 24th, 2014
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Nokia has created a rather nice outdoor campaign to advertise the benefits of its Nokia Lumia in the UK.
Partnering with Do The Green Thing’s ‘Glove Love’, a matchmaking service for single gloves, the company launched #NokiaGloveLove in central London, giving away newly-matched pairs in return for single ones. The company is highlighting how many gloves are lost while people take them off to use their smartphone, unnecessary for owners of the sensitive Nokia devices. 
The message on the Nokia billboard changes with the temperature, from ‘MAKE LOVE’ and ‘SEND LOVE’, to ‘MAKE CALLS WITH GLOVES ON’ and ‘SEND TEXTS WITH GLOVES ON’ when it gets cold.
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