Greetings card marketplace Thortful.com and dating app Thursday are partnering for an anti-Valentine’s Day campaign. Thortful has created a new card range in collaboration with Thursday to celebrate how liberating it can feel to be single.

Thortful is an online greetings card marketplace, providing a platform for independent creatives to sell their designs. It pays its creators a royalty each time one of their card designs are sold, as well as handling all production and customer queries, providing a quick and easy service for both customers and sellers. 

“Valentine’s Day tends to be a time where romantic relationships take the focus, but f*ck that!” said Jess Wreford, Brand Partnership Lead at Thursday. “Love is for everyone. We have an incredible community of singles whom all deserve to be celebrated, so we’ve created this fun range of cards in partnership with thortful. Valentine’s Day can be a heavy day for singles and we’re so excited to see the positive impact we make on our members.”