Programmatic Lunch

Three launches 5G for homes in London

Tyrone Stewart

ThreeThree has become the third of the UK’s ‘Big Four’ mobile network operators to switch on 5G, following EE and Vodafone. Unlike its rivals, Three has decided to start with 5G broadband as opposed to mobile network connectivity.

The ‘plug and play’ 5G hub provides unlimited data in the home for £35 per month on a 12-month contract. Being plug and play means that customers simply have to plug the device in and they are clear to enjoy the next generation service.

“Three’s 5G is going to revolutionise the home broadband experience. No more paying for landline rental, no more waiting for engineers, and even a same day delivery option. It really is the straightforward plug and play broadband that customers have been waiting for,” said Dave Dyson, Three CEO.

“We’ve taken a simple approach with one single truly unlimited data plan to give customers the opportunity to fully explore 5G and all its exciting possibilities. The ease and immediacy of it all means home broadband using 5G is going to be key to the future of the connected home.”

The 5G broadband hub has only launched for customers in London for the time being but Three promises to rollout 5G to 25 UK cities by the end of the year.

To accompany the launch of 5G broadband, Three has teamed up with designer Henry Holland and Magic Leap to create a ‘Living Room of the Future’, which is an immersive mixed reality experience delivered through a Magic Leap augmented reality headset. The 5G-powered experience is available to see at Three’s flagship Oxford Street store until November.

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