Three from Qualcomm

Qualcomm has made a number of announcements at Mobile World Congress this morning. Firstly, in partnership with car maker Audi, it has revealed that Audis Mobile Media Interface (MMI) Plus in-car navigation system, featuring integrated UMTS connectivity from Qualcomm, will be available on selected Audi A8 vehicles this year. The solution brings 3G high-speed data connectivity to the car and enables previously unseen navigation capabilities. The MMIs embedded 3G connectivity also allows the car to perform as a mobile hot spot, enabling passengers to connect their wi-fi devices to the Internet from the vehicle. The MMI Plus system and several other connected car technologies are on  display at the GSMA booth in the Embedded Mobile Zone in the App Planet in Hall 7 at Mobile World Congress.
In a separate move, Qualcomm and Oracle have announced the availability of Oracles Sun JavaWireless Client for Qualcomms Brew Mobile Platform (Brew MP). With this release, Sun Java Wireless Client, Oracles Java implementation for mobile handsets, is now pre-integrated with Brew MP, providing handset makers and developers with a turnkey solution to incorporate Java technology into mobile devices based on Brew MP in a consistent manner across devices, ensuring seamless integration and coexistence of Java applications with Brew MP native applications.
The pre-integration and pre-optimization of Oracles Sun Java Wireless Client on Brew MP extends the Brew MP value proposition of providing open platform solutions across a wide variety of device types and tiers, says Qualcomm. In addition, the availability of customization and configuration tools from Oracle-Sun enables device manufacturers to fine-tune the solution to their target devices, without modifying the Java implementation.
Brew MP is a mass-market mobile operating system platform that delivers Smartphone functionality across virtually all tiers of devices. The operating system enables advanced capabilities such as touchscreen, rich multimedia, window management, open platform extensibility and expanded support for native application development. Theres more information about Brew MP here.
Finally, Qualcomm has announced that it is expanding its focus to target new markets with its Gobi connectivity technology. Building on the success of Gobi technology in PC markets, the company is collaborating with a wide range of companies to serve the needs of market segments such as e-readers, gaming devices and M2M (machine-to-machine) commercial applications, in addition to continuing to enable connected computing beyond wi-fi hotspots, with embedded modules and USB modems. The roadmap for Gobi technology also now features support for technologies such as HSPA+ and LTE.
As a leading innovator in the consumer electronics industry, our choice for 3G connectivity is Gobi technology, says Ryosuke Akahane, Deputy President of VAIO Business Group at Sony. We are pleased to be working with Qualcomm to expand the market for connected consumer devices, while reaping the benefits of having a consistent software platform across our wireless products.
Qualcomm will be working with multiple module and software companies on an expanded portfolio of flexible Gobi solutions across multiple chipsets that feature a consistent platform for application development to spur greater innovation across all Gobi-connected devices. 
The company says that Device manufacturers will benefit from a common software API across all of their Gobi-enabled products, thereby simplifying their software requirements, while addressing a wide range of module requirements. The common software API also translates to a larger addressable market for independent software vendors (ISVs), which can take advantage of the inherent connectivity of Gobi-equipped devices to bring new types of mobile applications to market.
Qualcomms Gobi technology is currently in more than 50 notebook and netbook models. Next-generation Gobi2000 modules are being launched in more than 100 notebook and netbook designs. Gobi technology is also already found in e-readers, such as IREXs DR 800SG, and in routers for M2M and enterprise applications.

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