Tie-up Enables Post-sale Customisation

Oberthur Card Systems and developer Abaxia have entered into a strategic collaboration which will enable mobile operators to customise handsets after they have been sold.
The embedded application will enable the mobile handset home page to be personalised according to the basic features of the phone and operator services. The SIM-based software and all other customization elements, such as user interface, themes, ringtones, settings, and shortcuts to data services, are automatically installed on the handset. Previously, this solution was installed over-the-air. Now, the companies say, large memory capacity of Oberthurs GIGAntIC SIM/Flash memory card can be used to turn any generic phone into a fully customised, operator-branded handset.
Thanks to this partnership, Oberthur Card Systems will propose to its customers an innovative solution that will allow mobile operators to customise their subscribers handset post-issuance at the latest time with the most up-to-date applications, contents and interface,” says Alain Jarre, Head of Mobile Marketing & Solutions at Oberthur Card Systems. “This is a key point for mobile operators to be independent of their end-users handset and this is increasing the usage of their services.”
For Abaxia, CEO Cdric Mangaud adds:
We are pleased to work with Oberthur Card Systems on such a pioneering application that will be crucial for operators. Wireless carriers will now be able to change the look and feel of a mobile, and to control the user interface through the SIM.”

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