TikTok to automatically label AI-generated content

TikTok has become the first social media platform to automatically label AI-generate content.

According to the social media giant, the move is to provide users with more transparency and literacy around AI.


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This comes as currently the social media giant and its rival Meta-owned Instagram and Facebook ask users to disclose if images, audio or videos are made using AI technology.

However, this relies on users complying with the rules.

Meanwhile, the new feature, in partnership with the Coalition for Content Provenance and Authenticity (C2PA), will see TikTok launch its AI-detecting features which will automatically label AI-generated content, whether it is created on the platform or an external app.

TikTok Head of Operations, Trust and Safety, Adam Presser, said: “AI-generated content is an incredible creative outlet, but transparency for viewers is critical.

“This is important for our community because authenticity is one of the elements that has made TikTok such a vibrant and joyful community… they want to be able to understand what has been made by a human and what has been enhanced or generated with AI.”

He added: “By partnering with peers to label content across platforms, we’re making it easy for creators to responsibly explore AI-generated content while continuing to deter the harmful or misleading AIGC that is prohibited on TikTok.

“We want to make sure that people have that ability to understand what fact is and what is fiction.”

Array