TikTok has unveiled the first-ever TikTok Awards in the UK and Ireland, with Sky as the presenting partner.

The TikTok Awards UK & Ireland will celebrate the nation’s most beloved creators.

From fashion influencers and food enthusiasts to educators and travelers, the awards are meant to spotlight the wide variety of communities and interests that flourish on TikTok every day.

In November, the shortlist of nominees will be announced, and the TikTok community will have the chance to vote for their favorites in each category. Creators have been chosen based on in-app data and account engagement from 2024.

Categories include Creator of the Year, Breakthrough Artist of the Year and Video of the Year.

Melissa McFarlane, Head of Operations for TikTok UK, Ireland & Nordics, said: “Every day millions of people and organisations come to TikTok to share their voice and their creativity. In the UK and Ireland we are thrilled to announce the TikTok Awards presented by Sky, a unique moment for us to truly celebrate and reward the inspiring achievements of our community.”

Joel Keoghan, Director of Partnerships & Promotions at Sky, added: “For the past 34 years, Sky has proudly led the way in helping shape the UK and Ireland’s creative landscape, building a legacy of innovation, creating of thousands of hours of content, and championing best-in-class entertainment experiences.

“Partnering with TikTok is not only a natural extension of this work, but a testament to our ongoing commitment to collaborate with and champion the next generation of talent, as we shape the future of the creative industry.”