The Future of Mobile

TikTok enables users to link to their favourite Penguin Random House books within their videos

David Murphy

TikTok has partnered with book publisher, Penguin Random House, to enable its users to link their favourite Penguin Random House books within their videos. Clicking the link directs people to a dedicated page with details about the book, including a brief summary, and a collection of other videos that linked the same title.

Users in the US and UK can now access the BookTok feature by clicking ‘Add Link’ and searching for ‘Book’ before posting their video. Users can tag any Penguin Random House title available in their respective country and once the video is posted, the selected title(s) will be featured above the captions. Users can also save titles to their ‘Favourites’ tab on their profiles.

"TikTok is a home for book lovers of all types, and we continue to witness our BookTok community, as well as the cultural impact of #BookTok, grow each and every day," said Isaac Bess, Head of Global Distribution & Product Partnerships at TikTok. "As we aim to provide a more dynamic and engaging experience for our users, we're excited to partner with Penguin Random House to introduce this new feature to give our community the ability to take book discovery and content creation to the next level.”