TikTok has introduced a Marketing Partner Program for advertisers around the world, launching with almost 20 certified partners from across campaign management, creative development, branded effects, and measurement.

The debuting of the program will enable brands and marketers to tap into TikTok’s partners in order to build campaigns to run on the app.

Initial partners include Bidgalgo, Bidshake, Sprinklr, WinClap, MakeMeReach, QuickFrame, Shuttlerock, VidMob, Vidsy, Cohley, Bare Tree Media, Byte, Happy Finish, IgniteXR, Poplar Studio, Subvrsive, Tommy, Unit9, and Kantar.

“With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok. “Were thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimise ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.”

The Marketing Partner Program builds on the recent launches of the TikTok for Business platform and the app’s self-serve advertising solutions, which aim to support advertisers of all sizes and budgets to achieve their business goals.