TikTok launches Creativity Program Beta

TikTok has launched its Creativity Program Beta in the UK, US, France, Germany, Japan, Korea and Brazil.

Designed to help creators foster their creativity, generate higher reward potential and unlock more exciting, real-world opportunities, the Creativity Program Beta is the latest addition to TikTok’s range of monetization tools that support creators in being rewarded. TikTok said it developed the Creativity Program Beta based on learnings and feedback from its creators. The Creativity Program Beta will initially be available to creators by invite-only and will then become available to all eligible creators in the coming months.

To be eligible for the Creativity Program Beta, users will need to be at least 18 years old, meet the minimum follower and video view requirements, and have an account in good standing. Creators already enrolled in the TikTok Creator Fund can switch to the Creativity Program Beta, and those that are not enrolled can apply to the new program once available. Creators currently enrolled in the TikTok Creator Fund can choose to switch to the Creativity Program Beta. To start earning, creators must create and publish high-quality, original content longer than one minute. Creators will have access to an updated dashboard to view video eligibility, estimated reward, and video performance metrics and analytics. All videos for the Creativity Program must abide by TikTok’s Community Guidelines.

“We’re committed to introducing new monetisation tools for creators so they can get rewarded for their creativity,” said James Stafford, General Manager, Operations & Marketing, TikTok UK & Nordics. “Designed to help creators generate higher revenue and unlock more real-world opportunities, the Creativity Program Beta joins our growing range of monetisation solutions, including Pulse, Series and Live Subscription and were already seeing it have a meaningful impact. TikTok is home to a diverse range of creators with unique interests and goals, we are always listening to feedback from our community so we can continue to evolve the platform to better serve their needs.”