TikTok is raising awareness of its online safety features with a new multi-channel campaign running during the 2024 Guinness Six Nations.

The campaign calls on the social media giant’s community to help create a safe space for rugby fandom on the platform by reporting any inappropriate content to TikTok’s 40,000-strong safety team.

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The move is part of TikTok’s broader #SwipeOutHate campaign which aims to protect rugby fans on the platform.

As a result, The #SwipeOutHate ad campaign will appear on OOH billboards located close to stadiums where Guinness Six Nations matches are being played and its transport routes.

Alongside, OOH, the campaign will run across on-demand streaming services, social media and in print media.

There will be additional promotion of #SwipeOutHate within the TikTok app, with influencers sharing educational content highlighting its safety tools.

TikTok Sports Marketing Lead EUI, Aoife Moran, said: “As rugby fans come together to enjoy Guinness Six Nations action on the pitch, we’re committed to ensuring TikTok is a positive platform for rugby fandom online.

“With our #SwipeOutHate campaign, we’re shining a light on the measures we’ve put in place to educate and protect our community during the Championships and beyond.”