TikTok Shop is teaming up with Hyde Park Winter Wonderland for a two-day LIVE shopping showcase.

For the first time, shoppers can enjoy this experience in-person at the TikTok Shop Snowglobe Studios or join from home to access top seasonal deals.

Participating brands include BearBurners, Inkey List, Ridiculously Rich by Alana and L’Oréal Paris.

Nora Zukauskaite, Marketing Director, TikTok Shop UK, said: “TikTok Shop’s first ever Snowglobe Studios at Winter Wonderland is a truly unique opportunity to bring together the world of ecommerce, the power of LIVE selling, and the Christmas spirit of the iconic festive event.

“Online shopping has often lacked the element of human interaction, while in-person shopping has rarely recognised the power and potential of the digital world. Now, TikTok Shop’s partnership with Winter Wonderland will deliver the best of both worlds.”

Suzy Griffiths, Vice President Arts & Entertainment at IMG, added: “We are delighted to be working with TikTok Shop to host the first experience of this kind live at Hyde Park Winter Wonderland!

“We’ll be welcoming some fantastic brands to the TikTok Shop Snowglobe Studios and will give those watching live at home the chance to enjoy the Winter Wonderland magic whilst shopping online. I’m looking forward to seeing this unique activation come to life both on TikTok and at the event in Hyde Park.”