TikTok Shop teams up with PUMA for UK Super Brand Day

TikTok Shop is stepping up the holiday shopping game with its latest UK Super Brand Day, running from December 18th to 20th, in collaboration with leading sportswear brand PUMA.

The three-day event promises an engaging mix of LIVE shopping sessions, exclusive discounts, and special gifts—all with next-day delivery—perfect for last-minute Christmas shoppers.

Super Brand Day elevates PUMA’s pre-Christmas sale, offering an additional 20% off fan-favorite styles like the Easy Riders, Suede XLs, and Palermos.

PUMA will host six hours of daily LIVE shopping streams, featuring popular creators like Dawn Love (@dawnlovex) and Samantha Louise (@officialsamanthalouise), who will showcase the best deals and iconic products.

Nora Zukauskaite, Marketing Director, TikTok Shop UK said: “We’re so excited to be collaborating with PUMA for our UK Super Brand Day arriving just in time for Christmas! It promises to be a memorable three day event, giving our community the opportunity to shop for some of PUMAs best-ever deals, and PUMA the chance to connect directly with fans of the brand in a way that is truly unique to TikTok Shop.

LIVE shopping on TikTok Shop is showing no signs of slowing down; every day, there are now more than 5000 LIVE shopping sessions on our platform. TikTok Shop is on track for its biggest Christmas season yet thanks to the seamless formula of discovery, entertainment and creativity that helps brands reach new audiences. A crucial tool for this peak retail period.”

Lucynda Davies, Managing Director PUMA UK&I said: “We’re thrilled to be the first fashion brand taking over TikTok Shop for this upcoming Super Brand Day. At PUMA, we always look to innovate and seek opportunities to engage with new and existing consumers, and TikTok Shop provides a great avenue for this. There’ll be exciting experiences that shoppers will be able to access through the platform and provide them with some last-minute gifting inspiration with PUMA’s iconic products.”