TikTok Shop UK debuts ‘For You Days’ sales event

TikTok Shop is set to launch its first-ever week-long sales event in the UK, where some of the platform’s top brands will provide exclusive discounts on thousands of trending products.

The ‘For You Days’ event will take place from 23 to 30 September, offering shopping sessions and special discounts from popular brands like Sweaty Betty, Made by Mitchell, and L’Oreal Paris. This comes after the successful launch of the event in the US earlier this summer.

Throughout the week, brands will host live selling events, with some sessions lasting up to 16 hours. These events will feature various discounts, product launches, and giveaways for viewers.

Shoppers can also enjoy discounts of up to 50% on trending brands and retailers.

The week-long event on TikTok Shop precedes Amazon’s Prime Big Deal Days, which will launch next month.

Jan Wilk, TikTok Shop UK’s head of operations, said: “For You Days is TikTok Shop’s new one-of-a-kind sales event, where our community can shop from their favourite brands at great prices in an entertaining way.

“Live shopping is a totally unique experience that lets people see products in action and hear directly from brands and creators during their purchase.

“Whether you’re in the market for new clothes or beauty products, or browsing for updated homewares, join in on a session this week to access exclusive discounts and participate in competitions and giveaways to experience and enjoy the best of what For You Days has to offer.”