TikTok expands Ticketmaster partnership across 20 markets

Ticketmaster and TikTok have expanded their partnership which allows artists to sell tickets to fans directly via the social media app across over 20 countries.

As a result of the extended partnership, any Certified Artist on TikTok in the participating countries can use the Ticketmaster ticketing feature to promote their live dates and connect with fans around the world.

These countries include the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain, Sweden and the US.

The move follows the successful beta launch of the partnership, which was announced in the US last year and saw successful ticketing campaigns for both established and emerging artists, comedians and sports teams, including Niall Horan, The Kooks, Burna Boy and Shania Twain.

“Today’s music lives on a global stage and the demand for ‘live’ has never been greater,” Ticketmaster VP Global Business Development & Strategic Partnerships Michael Chua said.

“Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favourite artists live.”

TikTok Global Music Partnership Development Lead Michael Kümmerle added: “This is an exciting moment for the millions of passionate music fans in the TikTok community. By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world.

“As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time.”

The news follows the social media platform launching its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher.