Preference Choice Publication

TikTok unveils its inaugural Black Creator Trailblazers programme members

David Murphy

TikTok has revealed the names of the 30 creators who will join its Black Creator Trailblazers programme, a new initiative designed to nurture and develop talented, emerging Black creators, musicians and artists, developed in partnership with Havas Entertainment’s JUMP, Havas Media Group, StudioCanal and UMGB. The companies have committed £100,000 in media and brand partnerships to the Trailblazers as they begin their careers in the creative industries. Each creator will be given the opportunity to pitch for the funds in whichever discipline they choose, for a cash injection to help kick start their career.

The new cohort of creators will also benefit from a series of bespoke educational events, workshops, and community-building forums with impactful and influential Black entrepreneurs and industry experts across music, entertainment, culture, and business. The workshops will focus on topics including becoming a brand in your own right; how a film studio works; and a brand content 101,  with the first session focusing on the creator economy hosted by writer, content creator and presenter, Chante Joseph.  
The 30 creators chosen to be part of the programme are:

"At TikTok, we take great pride in the diverse community we hope to nurture on our platform,” said Trevor Johnson, Head of Marketing, Global Business Solutions for Europe at TikTok. “Through the Black Creator Trailblazer programme, we want to elevate the next generation of Black creator voices, allowing them to monetise their creativity and reach new audiences. The 30 creators are all incredibly talented and exciting and we're delighted to be able to support them on their journey through the programme, the £100k fund we are pledging and through our partnership with Havas Entertainment’s JUMP, Havas Media Group, StudioCanal and UMGB.”