Preference Choice Publication

Time magazine launches The March interactive digital exhibition

David Murphy

Time magazine, in partnership with Flaunt Digital, has launched ‘The March’, an interactive digital exhibition to mark Black History Month in the USA. The March explores the stories and extraordinary actions that ordinary people have taken against racial injustice and inequality.

As part of the project, Time has reimagined Martin Luther King Jr's iconic 'I Have A Dream' speech for the present day. The video features a selection of individuals and activists reading sections of the speech, underscoring the parallels between the Civil Rights Movement of the 60's and the global non-violent demonstrations of today.

“We brought Flaunt Digital onboard because The March project needed a highly skilled and reliable front-end development team who could help us deliver an ambitious creative target within a challenging timeline,” said Graham McDonnell, Senior Director of Brand Creative at Time. “They didn't disappoint.”