Time Out New York has launched its first mobile Augmented Reality (AR) guide, the TONY (Time Out New York) Summer Drinking Guide. The publisher has partnered with AR firm metaio to deliver the guide to cool drinking destinations in New York, which also points users towards discounts and special offers.

“The TONY Summer Drinking Guide features great places to take advantage of drink specials throughout the city,” says Marci Weisler, digital business director for Time Out North America. “Our readers today are on the go and mobile. By leveraging augmented reality technology, we add another dimension to our print and online content, and make it available anywhere they go.”

The guide is available via metaios junaio 2.0 app for iPhone and Android devices. After launching the app and selecting the TONY Summer Drinking channel, users can point their smartphones in all directions to reveal details on featured bars offering deals and incentives;browse venue photos, contact numbers, directions and neighborhood maps; and access a web link to the Time Out New York summer drinking page.

There’s more information about the guide here.