Time Out New York Publishes AR-enhanced Cover

David Murphy

[img_assist|nid=8506|title=|desc=|link=popup|align=left|width=150|height=118]Time Out New York (TONY) is publishing what it says is the world`s first ever magazine cover to be enhanced by mobile Augmented Reality.

The cover of the TONY Kids` August issue features the popular, Webby Award-winning P.S. 22 Chorus choir, which has found fame via YouTube, garnering more than 19m views.

The fifth-grade chorus from Staten Island has enjoyed extensive media attention since clips of its performances of contemporary hits by Lady Gaga, Alicia Keys and Rihanna went viral. Readers with iPhone or Android handsets can download and launch the junaio AR app and point their phone at the magazine cover to enjoy a video of P.S. 22 performing One Day by Matisyahu.

"Time Out is always looking for ways in which our readers can engage creatively with our product, so creating a cover that plays with augmented reality was a no-brainer,” says Elizabeth Barr, editorial director of Time Out North America. “It reflects the spirit of fun that TONY Kids seeks to create on a monthly basis. The cover literally sings to our readers, allowing them to experience firsthand why our editorial team chose to feature the talented students of the P.S. 22 Chorus in the first place."