Time Spent Using Apps Jumps 21 Per Cent in a Year
- Tuesday, September 16th, 2014
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The amount of time people spend in apps has increased by 21 per cent over the last year, according to data from app analytics platform Localytics.
While the average length of each individual app session has stayed relatively static over the past year (5.7 minutes), the number of launches per month has increased from 9.4 to 11.5.
The app category which saw the biggest increase in time spent is Music, up 79 per cent from a year previous – which also has the longest session time of any category – followed by Health & Fitness (up 51 per cent) and Social Networking (up 49 per cent).
The numbers are based on the 1.5bn devices and 28,000 apps which Localytics platform tracks.