Times Media Appoints SpinVox for Your World Campaign
- Tuesday, November 6th, 2007
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Times Media has selected voice-to-screen messaging specialist SpinVox to provide its Blogging through SpinVox service as part of the BMW Your World campaign at Times Online.
Your World enables Times Online users to post their travel experiences from anywhere in the world, and read those posted by others. The implementation of Blogging through SpinVox means that users can now speak their contribution from any phone simply by dialling the number published on the site and printed each week in the The Times and The Sunday Times. SpinVox then converts the voice message to text that is posted directly on to the Your World website, making it even easier for users to populate the site with their stories, news and views about the places that they are visiting around the world. The best contributions are then considered for publication each week within The Times and The Sunday Times Travel sections.
Blogging through SpinVox allows users to share their travel experiences, tips and recommendations in the moment with people using the site. In particular, it removes the barrier to entry for readers of The Times and The Sunday Times who want to participate in Your World but are unable or unwilling to make a post online.
“Times Media is the first national newspaper group in the world to employ SpinVox, and (this) is a further demonstration of Times Medias dedication to our commercial campaigns and our desire to make them a success,” says Zach Leonard, Digital Media Publisher at Times Media. “The voice post is evocative of a golden age of foreign journalism, when correspondents filed their stories by telephone from the far reaches of the globe. The development also reinforces our commitment to user-generated content, and we hope (it) will make users feel even more closely connected to Times Medias print and digital brands.”
Christina Domecq, SpinVox Co-founder and CEO adds:
“Integrating SpinVox with Your World is a fantastic application of our Voice-to-Screen service. Simply by making a phone call, people will be able contribute to the site when they are actually on their travels; it will make the content more timely and relevant. Now you dont need a keyboard and an Internet connection to get your news and views in text on the web – you just need your voice, a phone and your enthusiasm.”