Masterclassing Connect

Tinder partners with Deliveroo for chicken wing-related matchmaking this Valentine's

Tyrone Stewart


Tinder has partnered with Deliveroo to help chicken-loving singletons meet their match this Valentine’s Day.

The ‘DeliverDate’ campaign will see the Tinder profiles of 30 local singletons printed onto 1,000 special edition Wingstop order boxes – and customers are able to scan associated QR codes to be taken straight to their profiles.

“With help from Tinder and Wingstop, we're asking the nation to let us be a wingman and bring love into their living rooms,” said Aisha Jefferson, UK & Ireland Head of Consumer Comms at Deliveroo. “Any single Brits should opt-in for the 'DeliverDate' service because they might just satisfy their hunger for love and with any luck be putting a 'wing' on it by next year. And if not, at least they can satisfy their hunger for wings.”

Customers ordering from Wingstop in Battersea, Kentish Town, Gloucester Road, Croydon, and Birmingham on the 13 and 14 February will have the option to add the ‘DeliverDate’ special edition packaging to their order before confirming in the Deliveroo app.

The customers who select the ‘DeliverDate’ option will receive their food in packaging displaying six profiles of singletons from the local area. Any of the six people who catches the customer’s eye can be scanned to be taken directly to their full profile and swiped right (or left) on.

"The start of 2021 has been unplucking believable, so this Valentine's Day, with the help of Deliveroo and Wingstop, we're elevating our status to be the ultimate wingman to UK singletons. And the best bit, you don't have to share your food,” said Laura Wilkinson-Rea, Director of Communications UK at Tinder.

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