Tinder wants you to swipe right to help save the nothern white rhino

Sudan (northern white rhino)The only remaining male northern white rhino on the planet is now on dating app Tinder, as the Ol Pejeta Conservancy in Kenya aims to raise $9m to protect the species from extinction.

The rhino, named Sudan, has been dubbed ‘The Most Eligible Bachelor in the World’. Users who swipe right on his profile will be directed to his Ol Pejeta Conservancy page, where they can donate toward the cause.

“We partnered with Ol Pejeta Conservancy to give the most eligible bachelor in the world a chance to meet his match,” said Matt David, head of communications and marketing at Tinder. “We are optimistic given Sudan’s profile will be seen on Tinder in 190 countries and over 40 languages.”

Sudan lives at the Conservancy with the last two female northern white rhino, Najin and Fatu – however, both are unable to breed naturally.

That’s why the European Northern White Rhino Working Group is developing a technique to use the 17,000-female southern white rhinos as surrogates for northern white rhino pregnancies. The funds raised will go toward this ongoing research, which is being conducted in the US, Germany, and Japan. The Group hopes to establish a herd of 10 northern white rhinos after five years of using IVF.

“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet,” said Richard Vigne, CEO of the Ol Pejeta Conservancy. “Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild which is where their true value will be realised.

“This represents the last option to save the species after all previous breeding attempts proved futile.”