Mobile magazine service Tocmag  has removed an instructional video demonstrating how to Make the Perfect Joint after thousands of UK teenagers downloaded the tutorial to their handsets. The company moved quickly to delete the offending mobile magazine after a Bristol secondary school teacher alerted them to the problem.

The Tocmag was live for three days and generated over 5,000 downloads to UK mobiles, mostly thought to belong to schoolchildren. Tocmags are automatically stored on mobile phone memories so it is impossible to know how many times the video has been viewed.
The Tocmag video, entitled Smoke-weed by its anonymous author, was accompanied by a 6-page mini-magazine listing the Top ten activities to try when youre caned.

As anyone can create and upload content onto mobiles free of charge, Tocmag employs a team of human censors to filter-out inappropriate material. However, given the surge in the services popularity since its launch a little over one month ago (more than one million Tocmags have been downloaded in the UK already), some publications have almost inevitably slipped through the safety net.

We unreservedly apologise for this oversight, and were doing everything in our powers to ensure it doesnt happen again says Tocmag founder Brad Ells. From the outset of this project, we realised illicit content is a serious problem with user-generated material. We have conducted a review of our censorship process and ramped-up the resources we devote to ensuring Tocmag is a clean service.

1 Million Tocmags in One Month. Read.