Tony’s Chocolonely,has appointed Total Mediaplus, a part of the Mediaplus Group, as its new agency partner.

With teams in London, Amsterdam, and New York, Total Mediaplus will offer global planning, buying, and performance marketing services.

This collaboration is set to drive Tony’s Chocolonely’s international growth while advancing its mission to “end exploitation in cocoa.”

Sadira E. Furlow, Chief Brand Officer at Tony’s Chocolonely, shared, “Tony’s Chocolonely exists to end exploitation in cocoa – everything we do is in service of that.

“We want to change an entire industry, so we’re always thinking of new ways to raise awareness and inspire people to act. It’s an exciting time for Tony’s, we’re growing at pace, and so is our impact. We see this partnership as a strategic opportunity to support that next step.”

Tom Laranjo, CEO of Total Mediaplus, said, “Tony’s Chocolonely is a brand with a powerful mission that goes beyond just selling chocolate.

“We are honoured to be chosen to support their growth and their commitment to transforming the cocoa industry. With our expertise in behavioural science and creative solutions which combine data with insight, we’re confident that we can help Tony’s Chocolonely achieve its ambitious goals and create a lasting impact.”