Noom Weight Loss Coach bucked the trend by launching on Android first but now the highest grossing health and fitness app on Google Play is coming to iOS 5.
The app, which tracks exercise, food intake and offers motivation has had more than 17m installs in the Android market. The company says it hopes to grow those numbers exponentially in the coming months after this launch.
It will be available in English and Korean, where the app has proved very popular. The firm monetises by enabling its users to upgrade to pro versions of the app.
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