Topshop appoints new global marketing director
- Friday, February 7th, 2025
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Asos has appointed Moses Rashid, founder of sneaker resale platform The Edit Ldn, as the global marketing director for Topshop/Topman.
In his new role, Rashid will lead the marketing strategy for the British fashion brand, expand its presence in global markets, reconnect with key audiences, and implement a 12-month plan to support the relaunch of Topshop.com.
He will report to Michelle Wilson, managing director of Topshop and Topman. 
“Topshop was an institution for many of us, it was known for being innovative, rebellious, and inspirational,” Rashid told WWD.
“There continues to be a lot of love for the brands through the Asos platform and we’re excited to bring the best of fashion to a broader audience. You can expect some exciting partnerships with both exciting creative talent and international retail partners.”
