Topshop has partnered with Pinterest for an interactive campaign tying into London Fashion Week.

The Pinterest Palettes tool can be used to scan a users Pinterest board and identify the dominant colours. Clothes in matching colours from Topshops online catalogue can then be bought direct from the site.

Topshop will be posting its own colour palette boards based on Fashion Week shows on Pinterests. The content will also be available on iPads in its Oxford Circus flagship store, with users able to print out their own palette.

“We recognise that the power of colour on our customer is huge,” said Sheena Sauvaire, global marketing & communications director at Topshop. “It has the ability to inspire, excite and drive purchases, so we’re delighted that our partnership with Pinterest has enabled us to explore the impact of colour, whilst engaging our customers in the excitement of London Fashion Week. Pinterest Palettes will allow our global consumer to get a real insight into the colour mood for next season and give them the functionality to shop next season’s colour trends, now as well as offering the opportunity to learn more about their own colour DNA.”