Toshiba Selects txtr for eReader Task

eReading firm txtr has revealed that it is to to provide eReading solutions and an eBook catalogue for Toshiba’s Tablet and PC devices in Europe. From the end of this month, the txtr eBook platform and content will be connected to Toshiba’s European digital media platform, Toshiba Places.

Users will be able to download the new txtr Toshiba Places Edition app on all Android-powered Tablets. The txtr eReading app is fully optimised for Android 3.0 (Honeycomb). eBook content from txtr will also be available in the Toshiba Places portal that is preloaded on all Toshiba PC devices in Europe.

txtr, which is backed by 3M, claims to have the largest catalogue of commercially-available multi-language eBook titles across Europe, together with a proven technology infrastructure. The company operates its eReading platform with apps and local eBook catalogues via digital distribution and carries out invoicing in local currencies in numerous countries around the world. In addition to a catalogue of more than 400,000 titles to purchase, txtr will give Toshiba Places users access to more than 2m free titles.

“txtr was able to offer all elements of an eReading solution to Toshiba and have it up and running across Europe in only a couple of months,” says txtr CCO, Thomas Leliveld. “Providing marketing support and platform management on a local basis is one thing; managing the territorial rights, invoicing and the IT required on a multi-country basis is a different ball game. Our catalogue is structured completely in line with local rights and we cooperate closely with local and international publishers.”
The local eBook service from Toshiba and txtr will be launched in Germany, Austria, Switzerland, Italy, Spain, the United Kingdom, Ireland, Belgium and The Netherlands. A generic international version of the service will be available in the rest of Europe.