Toshiba Tec’s European division, Toshiba Tec Germany Imaging Systems, has engaged Fox Agency to support the rollout of new products across Europe.

The B2B agency will contribute to developing product propositions, campaign strategies, messaging, creative concepts, and campaign content and assets.

Fox Agency has already collaborated with Toshiba on a campaign for its A-BRID platform, which includes the A-BRID operating system and an industrial printer series.

Launched on 5 November, the campaign was executed across email, LinkedIn, and both physical and digital-owned media channels.

Mandy Schnacke, deputy manager of marketing and communication at Toshiba Tec Germany Imaging Systems, said: “Fox Agency has a proven track record for delivering engaging, creative content to our business so it was a natural next step to work with them on a broader, integrated campaign.

“We were impressed with the outputs of our initial engagement so are excited to continue this collaboration.”

Fox Agency CEO Ben Fox added: “Fox Agency has significant expertise in the electronics space, built over years of working with global brands in the sector. It’s therefore been a privilege to be able to deliver for Toshiba, a household name whose product suite underpins so many areas of modern-day business. It’s a real strategic milestone for us.

“We’re looking forward to 2025 and building on the strong foundations our two teams have built over the past year.”