TouchCommerce Brings Online Support In-store with TouchStore
- Wednesday, August 6th, 2014
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TouchCommerce has launched TouchStore, a solution for providing in-store assistance on mobile.
Shoppers can scan a QR code or text a shortcode on signage to connect to a web portal with more info or a live online assistant, similar to the instant messaging support windows commonly used on eCommerce websites. 
“To succeed with a mobile-focused omni-channel approach, retail organizations must align to the customer’s desired shopping process by proactively triggering personalized self-service, live web chat, or calling options,” said Bernard Louvat, president and CEO of TouchCommerce. “TouchStore caters to these trends in shopper behavior and offers a solution for brands with retail locations to convert in-store browsers into real buyers.”
