As you slump on the sofa in front of the TV this weekend, perhaps to watch the Tour de France, spare a thought for Mobile Interactive Group’s (MIG) cycling-mad (and boy, do we mean mad) head of communications, Emma Potter.
Because while you reach for another biscuit, “Potter” as she is affectionately known to her friends and work colleagues, will be in France, doing the Etape du Tour 2011, the Alps stage of the Tour de France, going from Mondane Valfrejus to Alpe dHuez.
To a keen cyclist, the distance – 68 miles – may not look too scary. What makes this ride so challenging, however, is the 3,500 metres – yes, 3,500m, 3.5km or 2.2 miles – of ascent up three mountains, the Col du Telegraphe, Col du Galibier and Alp dHuez.
It’s a brave effort from Potter and thousands of others who are taking the challenge. In her case, she’s doing it to raise money for The Prostate Cancer Charity, and is dedicating the ride to a friend, Chris Camp, who sadly passed away on 26 December 2010 from prostate cancer. 
Chris was an avid cyclist, so Potter is aiming to raise £2,000 for the charity. She’s over halfway there, but it would be great to think that Mobile Marketings big-hearted readers, whether they know her or not, could help her bust it.
If you can spare a fiver, a tenner, or even more, please head for Potter’s donation page and give what you can. Alternatively, you can donate £1, £2, £3, £5, or £10 via text. To donate £5 via text, for example, text Emma73 £5 to the shortcode, 70070. And please join us in wishing her the very best of luck in her adventure.
David Murphy
Editor
