Boys magazine Toxic has launched its first two apps for iOS, Bug Blatter and Meerkat Me, as it extends its brand into mobile.
Bug Blatter is a whack-a-mole-style game which encourages players to beat their high scores by squashing virtual insects, while Meerkat Me enables users to put photos of themselves on the body of an animated meerkat, which they can share with friends.
Both apps are available free, and will be promoted extensively through the Toxic magazine and website. 
“We know from our audience research that apps are really popular with our readers,” said Toxic Magazine publisher Siobhan Galvin. “We are hugely excited to be able to bring Toxic to the app world, extending the brand digitally in what is a very natural space for us. This move will enhance and deepen the experience for our readers while at the same time open up Toxic as a magazine to a wider group of potential readers.”
