Toyota launches AR app to provide a peek inside one of its hybrid models

Tyrone Stewart

Toyota CH-R hybrid ARToyota has launched an augmented reality (AR) experience to give customers the chance to ‘see inside’ the Japanese automaker’s C-HR model.

Toyota GB, the company’s UK arm, worked with digital agency Brandwidth to create the Toyota Hybrid AR application. The iPad app uses both AR technology and objective recognition software to overlay graphics of the inside of the hybrid car onto physical vehicles.

Customers visiting Toyota showrooms, shopping centres, and trade shows will be able to use the app to see how different elements of the drivetrain interact with each other, while getting a glimpse of which parts of the hybrid system are in use and how energy is passed between them depending on the selected drive state. In addition, the experience features ‘hotspots’ which can be clicked to find out more information about the vehicle’s key features.

“As pioneers in the hybrid space, we wanted to find a way to help our customers understand how hybrid technology works, and demonstrate the many benefits it offers,” said Stephen Duval, TCMS & direct marketing manager at Toyota. “This innovative new AR experience, created in partnership with Brandwidth, brings the C-HR’s hybrid drivetrain to life in a simple yet highly engaging way.”